The world’s first cocktail brand has been around since the late 16th century, accumulating centuries worth of knowledge and craftsmanship which helped shape the industry’s global landscape. With the launch of a ready-to-drink cocktail range, Bols introduced a new chapter, leaving them in search of a narrative that could marry their historical identity and futureproof proposition. I provided the brand with a copy platform for the new RTD range, words for the website and a local press release.
Excerpt: “Exotic, fresh, fruity and, sure, a bit of a showpony. Rightfully so we would say, because the Pornstar Martini will lighten up evenings and moods alike. Ours is made with Bols Vodka, Passoã, Bols Vanilla and lime, with a traditional shot of prosecco on the side. Adorn it with half a passionfruit and watch the festivities unfold.”
Excerpt: “Exotic, fresh, fruity and, sure, a bit of a showpony. Rightfully so we would say, because the Pornstar Martini will lighten up evenings and moods alike. Ours is made with Bols Vodka, Passoã, Bols Vanilla and lime, with a traditional shot of prosecco on the side. Adorn it with half a passionfruit and watch the festivities unfold.”
Excerpt: Packs a spicy ginger punch, but delivers it gently. This refreshing mule loves shiny things like copper mugs and starry skies. Feed it some ice, garnish with a lime wheel and let it carry you into the night.
Excerpt: A sparkling taste of blossom and spring, like a girl in a sundress throwing you a smile. Fits nicely in your bag, or picnic basket maybe? Serve in a wine glass over lots of ice, then garnish with lime and your favourite flower.