Diplomático Rum
2018 - 2020
—Social
—Creative Concepts
—PR
—Articles (online & print)
2018 - 2020
—Social
—Creative Concepts
—PR
—Articles (online & print)
On-trade (pardon the jargon) is an interesting business. Everything has been done and yet, novelty is key. Working with one of the world’s most prestigious rum brands - on a tight Dutch budget - has surely challenged my creativity. With success!
Excerpt: “Three high-profile ambassadors, three Diplomático expressions, three unique and personal experiences. The Ambassador's Cabinet is a journey through the minds and memories of some of our most respected heroes.”
Excerpt: “Three high-profile ambassadors, three Diplomático expressions, three unique and personal experiences. The Ambassador's Cabinet is a journey through the minds and memories of some of our most respected heroes.”
The Ambassador’s Cabinet
2019 - 2020
– Brand Activation Concept
– Copywriting
Excerpt: “Three high-profile ambassadors, three Diplomático expressions, three unique and personal experiences. The Ambassador's Cabinet is a journey through the minds and memories of some of our most respected heroes. This trilogy is inspired by the spirit of Don Juancho Nieto Melendez, Diplomático’s own ambassador. Don Juancho had an insatiable curiosity for flavors. His travels expanded his look on life and inspired him to be the person he came to be; dedicated, chivalrous and authentic. Our ambassadors are curious travellers too, inspired by cultures and flavours, collecting little pieces of the world as they explore it.”
Villa D’Arte
– Printed Articles
Excerpt: “Dankzij zomerse klassiekers als de Daiquiri of Piña Colada, wordt rum door menig cocktail liefhebber dikwijls met tropische temperaturen en exotische bestemmingen geassocieerd. Toch is er iets met die zachte karameltonen, die warme kruidigheid en die goudbruine kleur van een donkere rum dat doet verlangen naar de winter. Het soort dat jaren heeft gerijpt op eikenhouten vaten en tot perfectie is geblend.”
2017
– PR
– Brand Activation Concept
Diplomatico x S.Oliver
2018– PR
Pictures by Museumnacht & S.Oliver