Wakey is a new Amsterdam-based personal care brand which offers a range of sustainable,
qualitative and honest products that center around the morning routine. In collaboration with The Phoney Club, I provided Wakey with a unique and marketable brand-narrative which speaks to their target
audiences, conveys their overarching message and gets people
on board with their mission. Introducing Wakey: The Good Morning Movement.
Excerpt: “What our go-to morning creams, soaps, pastes and sprays often fail to mention are the harmful effects they can have on people and the planet. For every aromatic extract there is a hormone-disrupting preservative, for every antiperspirant a harmful heavy metal, for every shine-enhancer a dehydrating sulfate…Wakey thinks we can do better. By providing you with something more than a superficial promise.
We invite you to join us in our mission to reinvent mornings and help us challenge the way people think about basic personal care. Wakey is a rising revolution that seeks to make the world a better place, one morning at a time.
Join the good morning movement. “
Excerpt: “What our go-to morning creams, soaps, pastes and sprays often fail to mention are the harmful effects they can have on people and the planet. For every aromatic extract there is a hormone-disrupting preservative, for every antiperspirant a harmful heavy metal, for every shine-enhancer a dehydrating sulfate…Wakey thinks we can do better. By providing you with something more than a superficial promise.
We invite you to join us in our mission to reinvent mornings and help us challenge the way people think about basic personal care. Wakey is a rising revolution that seeks to make the world a better place, one morning at a time.
Join the good morning movement. “
